Lights, Camera, Captivate: Using Video to Tell Your Story

Description

If you’re feeling stuck on what to post or how to stand out online, you might be overlooking your most powerful asset: your story.

In this hands-on session, led by Norm from North Brothers Films, you’ll learn why storytelling through video is one of the most effective - and underused - tools in building a brand that feels real, trustworthy, and human. You’ll discover the concept of “storyfinding” - the practice of uncovering real-life experiences inside your business - and how these stories can become compelling, relatable video content.

We’ll explore:

• Where to look for authentic stories in your business that resonate with your audience
• How to turn those moments into video content that builds connection and credibility
• Simple tools to help you clarify your unique message and bring it to life on camera
• Live, hands-on activities to help you identify a story you share this week

Whether you’re new to video storytelling or looking to make your content more meaningful, this session will leave you with clarity, confidence, and a real story ready to share.